Add to Feed5 Quick Tips for Linking Up Your Twitter, Facebook and Plaxo Statuses, Tweets and Pulses
October 9, 2009 | Leave a Comment
Excerpt from original article posted by Philip R. Dunn… 5 Quick Tips for Linking Up Your Twitter, Facebook and Plaxo Statuses, Tweets and Pulses
One of my associates in the writing and marketing world just asked me how I link up all my social media accounts so I don’t have to trot around to each site/tool to keep everyone informed. At first, I started to scratch my head… How did I do that? It took place over several months, piecemeal. So I traced my steps, drilled into some menus and put it all together…
These will make your social networking/social media life easier:
- The following app updates Facebook with your tweets: http://apps.facebook.com/twitter/?ref=ts
- In Plaxo, there’s a link to connect your Facebook status in Plaxo: It’s under settings (upper right) in Plaxo. Here’s the link: http://www.plaxo.com/settings/facebook
- Here’s a little setting where you can hide Twitter @ replies in Plaxo: http://www.plaxo.com/settings/filters
- The following page syncs Twitter with Plaxo Pulse: http://www.plaxo.com/settings/profile
I also use http://www.twitterfeed.com to update Twitter whenever I post something new to my blog.
If you’re doing video, the following site allows you to upload a video once and distritube it automatically to multiple video sites like Viddler, YouTube, Vimeo, Yahoo Videos and so forth: http://tubemogul.com
Excerpt from original article posted by Philip R. Dunn… Read entire article here…
5 Quick Tips for Linking Up Your Twitter, Facebook and Plaxo Statuses, Tweets and Pulses
Facebook, LinkedIn and Twitter Don’t Mean Squat to Your Business…
October 9, 2009 | Leave a Comment
Excerpt from original article posted by Philip R. Dunn… Facebook, LinkedIn and Twitter Don’t Mean Squat to Your Business…
… Unless You Find a Way to Make Them Profit Your Customers
One of the hottest, latest conversation starters in marketing and sales meetings across the planet is “social media.” Ask people to join you in a meeting about social media, and you’ll find a lot of takers. This goes for internal folks and customers/prospects alike. The hype has hit that critical mass level.
But you’ll soon find out that most people don’t know what the heck they’re talking about or what the heck they want to accomplish with social media.
Excerpt from original article posted by Philip R. Dunn… Read entire article here…
Facebook, LinkedIn and Twitter Don’t Mean Squat to Your Business…
Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines
October 9, 2009 | Leave a Comment
Excerpt from original article posted by Philip R. Dunn… Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines
I just read an interesting post on ad agency focus in the Web 2.0 world by DJ Francis of Online Marketer Blog. The article elaborates on what David Ogilvy said about creativity so many years ago. Year after year, I come back to this philosophical kernel: sales is where the rubber meets the road. We often get so distracted with the fun, new-fangled Facebook, Twitter and Friend Feed tools. Yet, marketing and advertising are ultimately about sales. So, yes, those tools are useful channels for communication. But, if they aren’t used with sales in mind, their ROI is difficult to measure.
With respect to agencies, Web 2.0, social media, etc. will make a lot of dough for many agencies. People love the new communication channels and fun Web-based software tools. For many, however, this will be a money pit, a dazzling show and wheel spinning exercise. If not taken seriously, these types of efforts will get many agencies fired. No measurable ROI and they’ll be shown the door.
Web 2.0 marketing exercises can be a major distraction. Businesses need to realize that these tools and “strategies” are merely communication channels. That’s it! Nothing else has changed. If you’re not delivering the goods through those channels, you’re not going to move the sales needle. And by “goods” I mean the following:
- Prospecting and lead-gen. Do your social media efforts produce fruitful leads? Or have you deluded yourself into thinking that you’re “building a brand” by socializing. Heck, even Coke has to sell soda.. eventually.
- Persuasion. Remember the line from Glenn Gary Glenn Ross – “A-I-D-A. Attention, Interest, Decision, Action. Attention– Do I have you attention? Interest– Are you interested? I know you are, because it’s shit or walk. You close or you hit the bricks. Decision– Have you made your decision for Christ? And Action.” Persuasion takes many forms… but I just love that line from the movie. Dr. Robert Cialdini is the guy to read if you’re really interested in persuasion research and reality.
- Closing. You have to make promises, and provide compelling calls to action and offers. Like Vince Vaughan’s character says in “Wedding Crashers” – “Now get out there and close some ass.”
- Deliver value. Pure and simple – the product has to be a winner.
- Customer service. Every good solution, product or service has to be supported by supreme customer service. Make sure the right processes and people are in place.
Remember, “business” still has to happen. Don’t get distracted by socializing for socializing’s sake. Yes, business is a social activity, but value has to be added and profit has to be made.
Excerpt from original article posted by Philip R. Dunn… Read entire article here…
Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines
How to Simplify your Social Media Life
October 9, 2009 | Leave a Comment
Excerpt from original article posted by Philip R. Dunn… How to simplify social media life… pros and cons of posterous, soup-io, sharein and friendfeed
One of the biggest problems with social media communication is the drudgery of sharing links, making comments and updating groups.
Several sites aim to make this process easier… namely, Posterous, Soup.io, FriendFeed and ShareIn. I’ve tried all of them, and I’d say they’re “almost ready for primetime.” Each has value, and each has significant drawbacks.
This is a quick review that’s interested in answering the question: “How can these tools make my social media life easier to manage?” I’m not so much interested in questions like, “What’s the most powerful, flexible blogging platform?” That’s another issue together (and the answer is WordPress, btw).
Excerpt from original article posted by Philip R. Dunn… Read entire article here…
How to simplify social media life… pros and cons of posterous, soup-io, sharein and friendfeed
Beyond the Smoke, Hype and Fanfare – What is Social Media?..really
October 9, 2009 | Leave a Comment
Excerpt from original article posted by Philip R. Dunn… Beyond the Smoke, Hype and Fanfare – What is Social Media?..really
I’m going to start this post with a confession: I’ve been spending a lot of my non-work time with social media tools, platforms and networking sites. I caught a bug, so to speak. My latest obsession revolves around the ultimate tools for posting content, sharing ideas, sharing articles, and putting up personal photos and videos in the simplest, quickest way possible. I posted my findings about Posterous, FriendFeed, ShareIn and Soup.io in another article that’s linked here. This is ironic, by the way, because one of my recent posts is titled: Beware the Social Media Rathole and Re-Focus on 5 Key Business Disciplines
The point of this little riff, however, is to parse through some of the observations I’ve come across and to make some sense of it all in both a business and personal context. This exercise was originally just for me, but it occurred to me that you might benefit, as well.
One thing’s for sure – there’s *a lot* of chatter, anxiety and buzz out there with respect to everything social media/networking.
First, I want to set a baseline about communication and socialization and what it means to me. Then maybe we can move on to some of the curious things I’ve seen out in the “social networking” world.
Excerpt from original article posted by Philip R. Dunn… Read entire atricle here…
Beyond the Smoke, Hype and Fanfare – What is Social Media?..really